Sugar Plum Shop

The Sugar Plum Shop, presented by Regions Bank, is Children's of Alabama's program for patients and their families who must spend the holidays at the hospital. This in-hospital toy store is built and operated by hospital staff, corporate partners and community volunteers who invite parents of currently hospitalized patients to "shop"—free of charge—for gifts for their patient child and siblings.

The Sugar Plum Shop is hosted by Children's Family Services Department which includes Child Life and the Sunshine School. Child Life specialists are specially trained professionals who help children cope with the stress and uncertainty of hospitalization by preparing children for medical procedures, teaching them coping strategies, providing support and distraction, promoting family-centered care and encouraging a sense of fun in spite of challenging circumstances. Our Sunshine School teachers support the unique educational needs of Children's patients while they are hospitalized at home and/or attending school.

Over the years

  • More than 500 kids have benefited from the Sugar Plum Shop annually—each receiving at least five gifts in addition to a book, a stuffed animal and a family board game
  • More than 500 volunteers supported families at Children's through the Sugar Plum Shop
  • Financial support for the Sugar Plum Shop has allowed Children's of Alabama to expand Child Life services to its Emergency Department

Get Involved:

All toys, books, board games, stuffed animals and wrapping supplies that are given to families through the Sugar Plum Shop come from generous donations from the community.

View Our Wish List Sugar Plum Shop

All donations should be dropped off Monday through Friday from 6:00am–9:30pm and on holidays and weekends from 8:00am–9:30pm in the Children’s of Alabama lobby at 1600 7th Ave. South in Birmingham.


For alternate toy drop locations in the greater Birmingham area and other cities click here.

If you would prefer to mail your donation, please send it to:
Children’s of Alabama
c/o Child Life
1600 7th Ave. South
Birmingham, AL 35233

For more information about the Sugar Plum Shop, please email or call 205-638-9956. To download our Sugar Plum Shop flyer, click here.

Presented by

Regions Bank

Room Sponsors 

Buy Alabama's Best Birmingham Automobile Dealers Association Joe Muggs ans Royal Cp Coffee

Sleigh Sponsor

Armstrong Relocation & Companies

Toy Sponsors

Surgical Care Affiliates Edwards Chevyman Books-A-Million

Special Thanks

Cory Watson J.H. Berry & Gilbert, Inc. Robins & Morton

Sugar Plum Shop would not be possible without the generous support of our wonderful community and sponsors!

copyright © 1996 - 2017 Children's of Alabama 1600 7th Ave. S. Birmingham, AL 35233 (205) - 638 - 9100