Sugar Plum Shop


The Sugar Plum Shop, presented by Regions Bank, is Children's of Alabama's program for patients and their families who must spend the holidays at the hospital. This in-hospital toy store is built and operated by hospital staff, corporate partners and community volunteers who invite parents of currently hospitalized patients to "shop"—free of charge—for gifts for their patient child and siblings.

The Sugar Plum Shop is hosted by Children's Child Life Department and the Sunshine School. Child Life Specialists are specially trained professionals who help children cope with the stress and uncertainty of hospitalization by preparing children for medical procedures, teaching them coping strategies, providing support and distraction, promoting family-centered care and encouraging a sense of fun in spite of challenging circumstances. Our Sunshine School teachers support the unique educational needs of Children's patients while they are hospitalized at home and/or attending school.

Over the years

  • more than 500 kids have benefited from the Sugar Plum Shop annually—each receiving at least five gifts in addition to a book, a stuffed animal and a family board game
  • more than 500 volunteers supported families at Children's through the Sugar Plum Shop
  • financial support for the Sugar Plum Shop has allowed Children's of Alabama to expand Child Life services to its Emergency Department


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Infant light up toys

Infant musical toys

Teen gifts

Crib toys

Toddler toys

School age gifts and toys

Board games

Arts and crafts kits

Scrapbooks and scrapbooking supplies

Jewelry making kits

New books (all ages)



Electronic games


New release DVD's (all ages)

New release CD's

Teen hand-held games




*We especially need gifts for our teen patients-gift cards, DVD's and video games are great options!


           GIFT CARD IDEAS

Gift cards are great for our older patients. Gift cards to the following stores are particularly popular:


Best Buy


Hobby Lobby







 *Items that we CANNOT accept for safety reasons: 

Candy or food items

Used stuffed animals

Used books

Toy weapons, toys that have weapons attached or any kind of "shooting" toy


Jump ropes

Paddle boards with string and ball attached



We are also in need of wrapping materials including gift bags and wrapping paper.

All toys, books, board games and stuffed animals that are distributed to families through the Sugar Plum Shop come from generous donations from the community. If you would like to make a donation, please review the wish list below and plan to deliver all unwrapped gifts to the Elf Depot in the Children's of Alabama 7th Ave. Lobby by Monday December 16 or to any of the participating toy drop locations. 





For more information about the Sugar Plum Shop, please contact Wynne Speir at or 205.638.5014.

copyright © 1996 - 2014 Children's of Alabama 1600 7th Ave. S. Birmingham, AL 35233 (205) - 638 - 9100